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Posts, pokes, pins, pluses, and tweets. Oh my!
If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there?
With a witty style and no-nonsense attitude, Got Social Mediology? dispels the myths, gives the real scoop, and provides businesspeople everywhere with all they need to customize a social media marketing plan that's right for them.
The book's approach is simple but revolutionary: by understanding the psychology of the social media user and focusing on creating authentic relationships rather than engaging in paid-for advertising, you will be able to grow your business on social media, far faster than ever before and without emptying your marketing budget in the process. That is good news for business owners everywhere.
Get ready to discover how social media for business can be free, effective, and, yes, even fun!
- Sales Rank: #1589841 in Books
- Published on: 2015-02-21
- Original language: English
- Number of items: 1
- Dimensions: 9.08" h x .85" w x 7.00" l, .0 pounds
- Binding: Hardcover
- 312 pages
About the Author
JAY IZSO, the Internet Doctor, is a psychological business consultant, social mediologist, speaker, and writer who helps entrepreneurs and small businesses reduce their marketing budget and achieve higher ROI by understanding the psychology of their consumer on social media and beyond. He has a Master's of Science in Experimental Psychology from Washington State University and has taught psychology for more than twenty years, including at Washington State University and North Carolina State University. When he's not busy consulting, engaging on social media, writing, teaching, or speaking, Jay enjoys life as a wine geek, musician, sports fan, and movie buff. He lives in Raleigh, North Carolina, with his wife, Linda Craft, and their two dogs, Katie and Bandit.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Best for small business owners with brick and mortar stores and offices who deal primarily in face-to-face transactions
By Breeni Books
Before I begin, let me make it clear that I am not the intended audience for this book. I chose it, thinking I would find tips for getting better organic placement via social media platforms when so many of them are moving towards paid advertisements for businesses.
What this book actually does is offer a hearty introduction to the major social media platforms for someone who is completely unfamiliar with them or is hesitant to use them for business purposes. The author spends a great deal of time in the first chapter just convincing the reader that social media is worth their time. Of that, I had long been convinced.
I guess where I was misled was the title indicates a lesson in psychology for persuading fans to become clients. Where I was expecting sneaky copywriting techniques to manipulate the psyche, I would say it’s more a lesson in interpersonal relationships. Izso explains the best way to use social media is the same way you would interact with people in real life – commenting, liking and sharing to build friendships rather than coming at people with the intention of selling.
Izso covers the top four: Facebook, Twitter, LinkedIn and Google+. He briefly touches on Pinterest and YouTube, but I believe this is only because he has found limited use for them in his own business dealings. But, that’s an important point he makes several times – you have to figure out where your audience is and invest your time in those specific platforms to keep from getting consumed by social media. Managing social media for the company where I work, as well as my own two blogs, I have found this to be incredibly on point. The audience for my book blog is overwhelmingly on Twitter, while my crochet blog fans lurk on Facebook and Google+. I still maintain a presence for them on all networks, I just don’t put as much time into the ones I know will offer limited interaction.
For me personally, the most valuable lesson to take away from Got Social Mediology? came from the chapter on LinkedIn. This is a platform of which I am only marginally familiar. I really haven’t taken the time to dig into the dynamics of it and learn the best approaches, and Izso provides some great tips for joining in the conversation. It’s clear it is the author’s favorite platform and he has taken the time to learn the ins and outs.
I think an important aspect of social media that was only briefly mentioned is the benefit to SEO. Even if your audience isn’t incredibly active on a particular platform, posting regularly and creating some interactions creates backlinks and helps Google take notice of your content. For Web-based businesses, this is essential to survival.
The best audience for this book is small business owners with brick and mortar stores and offices who deal primarily in face-to-face transactions. Insurance agents, attorneys, boutiques and service establishments could benefit from this basic type of marketing. Internet-only businesses and eCommerce stores are going to require something more in-depth and SEO-centered. I really want to emphasize that while it’s a great introduction to social media for business, it is exactly that – an introduction on a very basic level for people still shy of social media. It’s well-written and the author has a great conversationalist style, so if you’re the target audience, you’ll find this book to be your new best friend.
5 of 5 people found the following review helpful.
Understand the culture of social media to grow your business
By Alan Viau
How do you effectively use social media to leverage your business? Social media can be very intimidating because of its technological complexity. Jay Izso in got social mediology provides a practical guide to using social media for your business based on the psychological cultures of each platform. A must-read for anyone wondering what strategy to select so that social media can grow their business.
I've been fortunate in that I've been using the internet before browsers were available. I learned to analyze the data stream in ARPANET – the internet's precursor. I chuckle that X.25 protocol was illustrated as a cloud – which is now re-used for 'cloud computing'. I have a technical background that allows me to understand the language of social media.
Most people being introduced to social media will feel overwhelmed with its technological language and nuances. They may be swayed by 'experts' to be on every social media platform to gain exposure for their business. In an every changing landscape of social media products, keeping up is a challenge.
I very much enjoyed reading got social mediology by Jay Izso because he breaks down each major platform into its usefulness for business. He looks at each one from a psychological point of view and examines its culture. From that, he recommends which strategies would be best to interact with each culture from a business perspective. He then guides the reader in deciding which platform(s) would be best for them and approaches to best using them.
His basic premise is that social media is about building trusting relationships to gain business.
“There is no other place where you can reach more people in the shortest amount of time and develop real relationships than the world of social media. People are on social media to connect with others, not to be sold to. To successfully grow your business via social media, you need to understand how people behave, create, and maintain a given social media culture, both as individuals and as groups.”
Given this, Izso examines LinkedIn, Facebook, Twitter, Google+, Pinterest, and Youtube as the major outlets for social media. He provides useful insights on their culture and how to build relationships to leverage your business. From a personal perspective, I was able to fine tune my social media strategy to be more effective at reaching my targeted audience.
The world of social media is ever changing. New entrants such as Periscope keep shifting the landscape. Nonetheless, got social media certainly provides a method of looking at any platform to determine if it is right for your business. I found this book easy to read and very useful. I recommend it for anyone looking to use social media for business.
5 of 5 people found the following review helpful.
Enjoyable
By Autamme_dot_com
It is no longer good enough for a businessperson to go and “find a teenager” and ask them about social media and what they need to do with it. Knowing something about social media is an ever-essential task for every business executive and owner. Ignore it at your peril!
Yet how the blazes can you keep up it all? Do you still poke things or is it enough to hope somebody sticks their thumb up in appreciation? How do you encourage people to share your news and views, slightly lifting it above the babble of noise in the social media space? A bit of psychology laden on top of your media/marketing communications efforts can’t go wrong, or “social mediology” as the author has called it.
There is not a shortage of books talking about social media and how to do it, yet possibly this author has found an interesting niche. Certainly a packed, compelling book has been produced. What’s more, you only need to get one great take-away point from the book to have really got your money’s worth. You will probably get more than one point from it. The scene is set by this great little quotation at the start: “You probably have attended chamber of commerce events, shown up for a meet-up, or joined a local Rotary or business club. Social media is very much the same concept, except you can network from your favourite chair via your computer or tablet or on the go with your smartphone.” One could add “…and just like getting drunk at a business club reception, you can easily trash your reputation very quickly indeed.” Tread with care, but tread decisively.
So social mediology? The author describes it as the study of social media from the perspective of psychology, the focus being on understanding the individuals and groups that make each social media platform a unique culture. At first this cynical reviewer was sceptical but as one read through the book it was proving harder to write this off as a load of mumbo-jumbo. Does social media matter? It depends on whom you ask and maybe what they are selling. Even if it doesn’t directly translate to sales (which is debatable) it is surely capable of influencing opinions and views both now and in the future. It might not be a goose that can lay golden eggs and it can be a royal pain in the backside, yet it is something you really cannot ignore. Thus it is better to maximise the upside and minimise the downside if you can.
The author correctly notes that “size isn’t everything” – likes, endorsements and followers alone mean nothing but the connections you can possibly create with potential clients and how you manage these connections can make a difference. There is a lot of “snake oil” salesmanship in the social media arena, trying to build upon inexperienced, uncertain, insecure business owners. Maybe this book can help you see through some of these chancers and help focus your own strategy, thoughts and handling plan at the same time. Reading some of the author’s comments about social media can depress you – and things can only get worse. Why would you necessarily want to pay a lot of money for online advertising that might yield a click through rate of 0.17% if you are lucky? Throwing enough money at a problem might give you a lead or two, but even a click through is a long way from being a possible sale or business commitment. Managing your expectations and reacting accordingly would be advised.
Make no mistake – the author is not against social media. Far from it! Yet the wise social media user might be considering their strategy and approach in a way other than deciding what time of day is best to “engage” and which tag or slogan you will use today. This book, despite being written in an easy-to-follow, accessible style is a “hard read” due to the sheer volume of information being provided. It engages the mind and has you thinking about your practical exploitation of the information.
As well as the quality, general knowledge being imparted, the author looks specifically at LinkedIn, Facebook, Twitter, YouTube and some “lesser” services such as Pinterest and Google+. Even if you have not considered each and every service, the advice given within could be possibly used within your general social media process and even in a broader business sense.
So in conclusion, a great book you might not have thought you needed, provided at a very competitive price with some compelling contents. If you fail to get a lot out of this book, you would be better off closing your social media accounts and going back to pen and paper. The hard work, however, falls squarely in your lap, should you choose to implement the advice given…
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