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Tweet your company to the top of the market with a tailored approach to Twitter
Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important!
Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.
- Understand how Twitter differs from other social media platforms
- Build a savvy Twitter strategy as part of a broader social media plan
- Create viral content that effortlessly spreads your message and gains you huge numbers of followers
- Learn which metrics matter, and how to measure and track them
Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
- Sales Rank: #497339 in eBooks
- Published on: 2015-02-19
- Released on: 2015-02-19
- Format: Kindle eBook
From the Back Cover
PRAISE FOR twitter power 3.0
"Joel and Dave have written a fantastic 3rd edition that every business owner should read if they want to harness the power of this social media giant to engage with others and grow their business."
—Robert Scoble, Startup Liaison Officer for Rackspace, @Scobleizer
"Twitter is a secret gate-jumping tool that allows me to connect with people for my business and for success, and this book is every bit as important as it has been since the first edition."
—Chris Brogan, CEO, Owner Media Group, author of The Freaks Shall Inherit the Earth @chrisbrogan
"Twitter has helped build my business and my career. But it's as inscrutable and confusing as Lindsay Lohan's life choices. You need a guide to do it right, and Twitter Power is like the instruction manual for Twitter success."
—Jay Baer, New York Times bestselling author of Youtility, @jaybaer
"Read this book from cover to cover and apply Joel and Dave's teachings—then watch your online audience, your influence, and your business all grow exponentially!"
—Mari Smith, social media thought leader, top Facebook marketing expert, author, The New Relationship Marketing, and Coauthor Facebook Marketing: An Hour A Day @marismith
About the Author
JOEL COMM is the New York Times bestselling author of The AdSense Code and nine other books. As a leading New Media Marketing Strategist and keynote peaker, Joel has consulted, partnered with, or trained companies including Microsoft, IBM, Starz Entertainment, Hubspot and others. A serial entrepreneur on the web since 1995, Joel has sold a site to Yahoo!, created a #1 bestselling iPhone application, and produced the world's first competitive Internet reality show. Learn more about Joel at www.JoelComm.com
Dave Taylor has been helping invent the Internet for over thirty years, has launched four Internet startups, written 22 books, and is an award-winning speaker and event host. He has a degree in Computer Science, an MBA and a Masters in Education, during which time he created the award-winning Purdue Online Writing Lab. You can find Dave writing about tech and business at AskDaveTaylor.com, sharing his parenting adventure at GoFatherhood.com and on every major social network when he's not busy with his real job of single dad to his three children, 18, 14 and 11. Dave lives in Boulder, Colorado and can be found on Twitter as @DaveTaylor.
Most helpful customer reviews
7 of 7 people found the following review helpful.
The ONLY Resource You'll Ever Need to Dominate Your Market on Twitter!
By Eric Graham
As a buyer and reader of Joel Comm's original version of Twitter Power, I've been a fan for many years!
Because following the recommendations in the original book helped me grow my own Twitter following and influence massively... I couldn't wait to see what new information and advice Joel and Dave had in store for Twitter Power 3.0.
I was NOT disappointed! This was not just some small update... The entire book has been re-written, with the latest, most up to date tactics, strategies and techniques for helping ANY business harness the power of Twitter.
Everything is covered, step-by-step from the basics of setting up your first account, to building a loyal following of thousands of fan and buyers!
I particularly found tremendous value in the sections on doing competitive research, and observing trends. These two areas alone will produce a huge return on investment for me and my businesses.
Whether you have never used Twitter before, or you are an "old-pro" with hundreds of thousands of followers, you WILL benefit greatly by reading this book!
7 of 8 people found the following review helpful.
The quick and easy way to use the power of Twitter.
By Chasen Chess
Joel Comm has another best seller on his hands. In the online world, things change quickly. Joel's last version of Twitter Power was great, but his new edition helps you become a Twitter Master. Joel has an easy flowing writing style that will relax the novice and yet keep the Twitter junkies happy. He takes you from setting up your Twitter account to using Twitter on mobile to Twitter etiquette, building a following, using Twitter to market your business and even includes details on how to use 3rd party tools to make your Twitter experience as effective and powerful as possible. If you want to know Twitter from A to Z, this is the book to buy right now.
6 of 7 people found the following review helpful.
Do you want to be a Social Media Superstar?
By zsuzsa novak
Get Twitter Power 3.0 today!
Whether you are a beginner or you have thousands of followers, this book will exponentially grow your social media influence. Twitter is currently THE most powerful microblogging service available. Though its use seems simple enough, there is so much more to social media success on Twitter than what meets the eye.
Do you find Twitter too fast, the tweets too short, the audience too broad and the whole thing just too confusing?
I must admit I did. Up until I've read Joel's step-by-step book on the various strategies that I could use to better connect with my audience and build my brand.
I love the fact that this book is very thorough, yet easy to follow. You can read it from cover to cover or go to specific chapters for specific strategies.
From set-up and design to third party apps, everything is broken down and explained. Having screen shots of actual examples makes this book a treat to read.
If you want to be a Social Media Superstar, you MUST leverage the power of Twitter -- and there is no one better to teach you how to do it than Joel Comm.
If you want an easy yet effective way to grow your online audience, have a much bigger impact and grow your business, Joel's Twitter Power 3.0 will get you there.
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