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“A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.” —Daniel Pink, author of Drive
Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you’ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering.
Patrick Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behavior based on your friends’ Twitter updates, anticipate the weather a year from now, figure out the time of day you’re most likely to slip back into a bad habit, and guess how well you’ll do on a test before you take it.
Tucker knows that the rise of Big Data is not always a good thing. But he also shows how we’ve gained tremendous benefits that we have yet to fully realize.
- Sales Rank: #753185 in Books
- Published on: 2015-02-24
- Released on: 2015-02-24
- Original language: English
- Number of items: 1
- Dimensions: 8.38" h x .76" w x 5.43" l, 1.00 pounds
- Binding: Paperback
- 288 pages
Amazon.com Review
An Amazon Best Book of the Month, March 2014: In the film Minority Report (based on a Philip K. Dick novel), Tom Cruise works in a police unit that predicts murder, stopping killers before they're able to bring harm against their victims. But one of the overlooked features of the movie is its environment, a near-future full of ads personalized to each person. According to Patrick Tucker's The Naked Future: What Happens in a World that Anticipates Your Every Move?, that scenario has already arrived. Decisions made by governments, companies, and individuals are already based on learnings from predictive analytics. Big data can help curb climate change, isolate epidemics, prevent crime, and allocate resources during natural disasters. On the personal level, we can use data to understand our own health, our friends and family, and even the people we may fall in love with one day. If there's a central lesson to take from Tucker, a deputy editor of The Futurist magazine, it's not that we should resist the data points being collected about our lives, but simply to be mindful of them. "We want our apps to know us, to present customized answers to our problems and questions, but we don't care how they arrive at those solutions until there's a problem." To Tucker, the use and abuse of big data is inevitable, but we can take steps to understand exactly where it's going and how it affects us. The Naked Future is accessible (sometimes a little hokey, even), but Tucker has penned a big data book that can be understood by both technophiles and luddites alike. --Kevin Nguyen
Review
“Thought-provoking, eye-opening, and highly entertaining.”
—Ray Kurzweil, author of How to Create a Mind
About the Author
Patrick Tucker is the technology editor of Defense One and the former deputy editor of The Futurist magazine. His writing has also appeared in Slate, Technology Review, The Wilson Quarterly, and The Utne Reader, among other outlets. He lives in Baltimore, Maryland.
Most helpful customer reviews
7 of 8 people found the following review helpful.
Worth reading about how your life will be affected
By John Martin
The Naked Future by Patrick Tucker makes the argument that in the future we will be much better at predicting events and making decisions about such things as how to teach, romantic relationships and who is a criminal and where the next crime will occur. At the same time there will be a loss of privacy as more and more information about us goes online and into data banks. Tucker makes his case quite convincingly, citing a number of companies and experts working in this area. For example, in the chapter on education he cites the work of Stanford professor Andrew Ng and Coursera, an online site that offers world class courses taught by leading university professors, now accessible to anyone. There is also the idea of the flipped classroom in which teachers put information online for students to learn in lieu of giving lectures in class and instead use the class time for discussion and problem solving, in effect flipping the standard education format of class lectures and homework. How crime fighting will change is another topic that should be of interest to anyone
The most interesting subject to me was the chapter on online dating. Tucker says that there are three factors that make for successful long-term relationships: common interests, how people collaborate and interact with each other, and how they react to stressful events. The algorithms currently in use by such popular sites such as match.com can match people reasonably well on the first point, but not on the last two. But new technology is making progress on the other two. One effort, which eventually failed is a device by the name of “Lovegety.” This product is worn by men and women and sends signals when an appropriate person is nearby. The problems with such products, says Tucker, is that they are mostly bought by men who are more willing than women to make their personal information public and men tend to have a different interest from women in meeting (I will leave it up to you to figure out what that interest is!) Nevertheless in the future we will be able to predict in a better way who might be a good match. Already more people are meeting online than in bars and this trend will continue.
In sum, The Naked Future, is here and getting more “naked” by the day. Surveillance devices, drones and other means of gathering data will become more and more prevalent. We all need to realize this reality and learn how to live with it.
8 of 10 people found the following review helpful.
The next wave of participatory democracy
By Eric Schurr
Our data isn't what we decide to share through social media – it is the observation of our behavior by the technology we use. Social media, apps, the “Internet of Everything” and evermore accurate and high-powered predictive analysis are working to create individual preference and behavioral models to help us shape our next experience or purchase.
Mr. Tucker’s timely examples and scenarios reveal why we need to discard the fallacy of privacy and embrace the accountability we have in sharing our data and allowing others to track our behaviors. Patrick paints a compelling case why we need to participate in how our data is used.
10 of 13 people found the following review helpful.
How private are you?
By wade yenowine
Patrick offers insights into society as a whole but also causes the reader to examine personal values and the future. The book is a must read for anyone observing the collection and storage of personal information to be used by information systems. Five stars is an excellent descriptor since the author challenges our struggles with how private we want to be, how secure we believe we are and the obligation we may have to share some of our personal data for the benefit of society. Readers may change their behavior before they type another keystroke, text another message or even agree to policies that allow groups access to personal data.
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