Free Ebook Badass: Making Users Awesome, by Kathy Sierra
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Badass: Making Users Awesome, by Kathy Sierra
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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps.
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
- Sales Rank: #89154 in Books
- Published on: 2015-02-23
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .62" w x 6.00" l, .0 pounds
- Binding: Paperback
- 294 pages
Review
"In BADASS: Making Users Awesome, Kathy Sierra -- one of our brightest business minds -- offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Believe it or not, many people don't care how awesome your product is. Instead, they care about how awesome they are when they use your product. If you can tap into that motivation, you've got gold. This books shows you how."-- Daniel H. Pink, author of To Sell is Human and DRIVE
"Every once in a while, someone comes along who sees the world more clearly, and helps you to do the same. Every time I read Kathy Sierra, or hear her speak, I feel smarter, more thoughtful, and more caring. She has that gift of making everyone around her better. But what's even more special, the "better" she helps you with is the ability to help other people get better! Genius!"-- Tim O'Reilly, Founder and CEO of O'Reilly Media
"Kathy Sierra wants you to understand this: If your users like themselves better when they use what you make, they'll recommend it with a fervor money simply cannot buy. No one gets this more clearly than Sierra, and "Badass" is her way of helping you get it too."-- Clay Shirky, author of Here Comes Everybody and Cognitive Surplus
"Your users will love you for reading this book and following Sierra's advice.""A smart, fast read on how to make great products." -- Scott Berkun, author of The Myths of Innovation and Confessions of A Public Speaker
About the Author
Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.
Most helpful customer reviews
12 of 12 people found the following review helpful.
Engaging if maybe a bit *too* breezy
By Gordon Haff
It’s Kathy’s contention that a lot of the time companies don’t put enough focus on helping users advance the skills in the “compelling context” around their tool rather than just the tool itself. For example, a camera is a tool. Photography is the context. And, by helping users advance their photography skills and engaging with them around that context, companies can be more successful.
There’s science and examples to buttress Kathy’s points. Research on motivation from Stanford psychology professor Carol Dweck. Ski instruction techniques from Lito Tejeda-Flores. “Deliberate practice” to move skills to the Mastered (i.e. reliable/automatic) category. The acquisition of perceptual knowledge. The book is far from a textbook though. It has simple exercises, lots of graphics, and highly readable prose. (If you’re familiar with the O’Reilly Head First series of programming books, the style of this O’Reilly-published work is somewhat similar.)
The bottom line is that Badass is highly engaging and biased toward the practical. You can read the whole thing in a flight across about half the US. To the degree that I have a criticism, it’s the flip side of my praise. It’s perhaps a bit too breezy a read. Some more examples using a wider variety of products might have better grounded the book in concrete specifics a bit better.
15 of 17 people found the following review helpful.
Not as Badass as the talks
By A reviewer from London
I stumbled on her 2012 talk by chance while looking up on Google about deliberate practice, and was absolutely blown over, and I decided I would have to revisit the stuff I was working on relating to deliberate practice from scratch.
I might add I am in a field that has nothing to do with apps, and I had never heard of Kathy Sierra before.
I then ordered the book, after looking at a preview on the O'Reilly site (not sure why you can't have a preview on Amazon).
I think its good, but it seems watered down from the talk, and her explanation of badass, is watered down and her use of Edge practice, which I thought was a good term has been taken out.
Frankly I was disappointed.
There is far more passion, and even some details in her talks
I would look at the three talks o the web stating with the 2012 one, then 2013, 2014 first before buying this book.
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5 of 5 people found the following review helpful.
Everyone in the technology world should read this book.
By Fox Scarlett
Probably everyone in the world, period, should read this book. Do not be fooled by the author's apparently casual tone - it may be super easy to read, but this book is a pure shot of wisdom on a very deep level. Badass: Making Users Awesome functions as two books at the same time: while she is ostensibly showing you how to sell more (and offering some major insights just on that topic), she is concurrently sneaking in an equal amount of mind-blowing wisdom (backed by research) on how you yourself can become better at . You are literally getting two epiphanies for the price of one (two is a conservative estimate, this book is loaded with "OMG" moments). This is all grounded in well-established, well-researched, even classic, principles - there's nothing fuzzy about it. She just presents them in a way that cuts to the chase, gives you clarity, and wraps them all up with a bow.
If you need your serious & potentially life-changing topics written about in (a ton of) serious prose with lots of pretentious baggage, just get over it and pay attention to every very easy to digest word of this book. It's the real deal. This is one of those books you'll reread every year, give to all your friends, etc. It's a classic. I even compared it to The Art Of War the other night to a friend. Yes, really.
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